B Swish Unveils New Packaging, Brand Identity

LOS ANGELES—Pleasure product manufacturer B Swish has unveiled a new brand identity and product packaging that it will roll out over the course of 2018-2019.

Founded in 2007, B Swish designs chic, body-safe personal massagers structured around a three-tiered product lineup: the fun and flirty Classic Line, the sophisticated Deluxe Line and the indulgent Premium Line. The new B Swish identity retains the three-tiered system, but has a more contemporary feel.

At the core of the new identity are bold colors and gender-neutral visuals that emphasize B Swish’s inclusive ethos. The difference is in the details with noticeably more distinct visual characteristics defining the B Swish Classic, B Swish Deluxe and B Swish Premium.

In addition to the new outward appearance, the packaging also offers more display versatility along with an improved and seamless unboxing experience. Simply slide off the sleeve to give customers a peek at the product inside or use the built-in ribbon hang- tag for effortless peg display. Every box includes a new product information guide and a storage pouch.

“This redesign has been a labor of love,” explains Kyle, B Swish’s
 product manager. “Our goal was to create a more inviting and 
accepting persona that’s free of stigma and stereotypes. We hope our new identity speaks to all walks of life, whether straight, lesbian, gay, bisexual, transgender or anywhere in between.”

To learn more, visit B Swish’s wholesale site (wholesale.bswish.com) or email [email protected]. The new identity and packaging will also be on display in Booth 45 at this year’s EroFame, taking place October 3-5.