LOS ANGELES—b-Vibe recently named sex education expert Charlie Glickman PhD as an official spokesperson of the sex-positive education-focused brand.
As official spokesperson, Glickman—co-author of The Ultimate Guide To Prostate Pleasure—will promote the b-Vibe brand through customer education. He also will expand brand awareness, and help develop and promote high quality anal pleasure products from b-Vibe.
“As a sex and relationship coach with a long history within the pleasure product industry, I’ve been really happy to see how the quality of sex toys has improved over the years,” Glickman said. “I’ve been waiting to see that same care, attention, and design brought to anal toys because I know how many people enjoy or are curious about anal sex.
“I’m proud to be working with b-Vibe to introduce more people to the amazing pleasures of anal play, and to offer high-quality products and top-notch information. It’s time that anal pleasure came out of the closet and b-Vibe is the perfect brand to help people see that it’s one more amazing option they can include in their sex lives.”
b-Vibe, which is headed by industry vet Alicia Sinclair, made its debut in January. The company’s first product, the Rimming Plug, has garnered praise from buyers and consumers for its quality, sexual wellness-minded design concept, and contemporary branding and marketing.
“Charlie is a pioneer in the education and destigmatization of anal play,” Sinclair said. “He is a respected sexuality educator, author, speaker, and trainer. I believe that his contributions to b-Vibe as a brand, as well as the sex positive movement, are invaluable. We are proud to have him on board.”
In his new role, Glickman will support b-Vibe’s mission of providing consumer-friendly sex education. He will directly contribute to the development of b-Vibe’s how-to education section — which is an essential part of creating brand awareness and carving out a space for a premium anal toy brand within the retail space. The proposed pages will give retailers and consumers the essential information to help them feel more comfortable with exploring anal play and build brand loyalty. They will also serve as a resource for store staff who can refer customers to the site, building credibility within the industry.
Additionally, Glickman will collaborate with b-Vibe on product design and creating high-quality anal products. Incorporating his expertise will distinguish b-Vibe as a leader in the industry and establish trust with new and existing customers.
As a recognized leader in destigmatizing anal play and teaching people how to enjoy anal pleasure, Glickman also will host trainings and workshops to increase awareness of the b-Vibe brand within the pleasure products industry and among customers.
Charlie Glickman PhD is a sexuality speaker, trainer, writer, blogger and coach. He’s a certified somatic sex educator and has been working in this field for more than 20 years. Glickman is the co-author of The Ultimate Guide to Prostate Pleasure: Erotic Exploration for Men and Their Partners. Find out more about him at CharlieGlickman.com.
For more information, visit bVibe.com.
