LOS ANGELES—Topco Sales has hired Anthony Morlett to be the front end web developer for the manufacturer.
Morlett boasts almost two decades of direct customer service with a special focus on web design and user experience, a unique skillset that already is proving invaluable as the historic brand bolsters its internet presence.
“I spend an incredible amount of time thinking about customer experiences,” Morlett said. “When a client interacts with a website that’s difficult to navigate or enjoy, they simply move on and we want to ensure that Topco Sales customers find what they need the moment they land on our home page. Fortunately, I also have 15 years of customer service experience, which helps me truly understand customer values and make better decisions for a better design.”
In his new position, Morlett’s primary focus will be to update and maintain Topco Sales’ business-to-business hub online while managing its user experience, making important improvements based on valuable feedback from loyal customers. A web designer by trade, Morlett comes to Topco with an extensive customer service background, which makes him uniquely qualified to approach the company’s site with the client in mind.
As Topco works to expand its web presence and reconnect with its online customers, Morlett will ensure TopcoSales.com provides a user-friendly experience while showcasing the company’s latest product videos, features and marketing tools.
Morlett also will be responsible for Topco’s ongoing website maintenance and push to provide better customer support via its website. This focus on is reflective of what industry veteran Autumn O’Bryan established as company COO earlier this year, important goals that continue to successfully repair Topco’s reputation and re-establish the company as one of the pillars of the adult product industry.
“Anthony’s skill will play a vital role in harnessing the power of the internet to showcase Topco’s new and existing products, which are becoming mainstays in the international market,” Topco Sales COO Autumn O’Bryan said. “Our dedication to user experience, trust and quality stretches beyond our manufacturing and the development of our web presence will simply bolster this mission.”
To learn more about Topco Sales new product development and customer initiatives, email [email protected]. For more information about the new direction of Topco Sales, visit TopcoSales.com.
