ANME Wraps Final Show for 2018

Above, clockwise from top left, Doc Johnson's Chad Braverman in front of the Booty Bling wall; C1R's Rob Novinger and Rob Reimer; the LELO team, getting pumped for the company's 15th anniversary; and System JO's own 15th anniversary item: a limited-edition couples kit. Photos by Rick Garcia/@IndustryByRick

BURBANK, Calif.—The third and final day of the ANME Founders Show ended as it always does, with attendees and buyers making their last-minute buys on the items they plan to stock their shelves with in the coming months.

Those who visited the Doc Johnson booth were treated to an art show as much as they were treated to new products. To showcase the company’s addition to the Booty Bling line as well as its new Body Bling range, a wall of plaster casts of Doc’s pussy and ass masturbators were decorated with the bright jewel-like stones of the plugs. All items in both collections are made from Doc’s Second Skin Silicone, a new silicone blend that is softer and more malleable.

Also new are additions to the best-selling Good Head range, which features products designed to help make oral sex better and more enjoyable. There are new flavors—the line now features Cotton Candy, Salivating Strawberry, Wild Watermelon and Sweet Cherry—and a new Tingle Spray and Tingle Drops, which come in French Vanilla, Cotton Candy and Sweet Cherry.

“Good Head has been a best-selling line for a long time and we added new flavors to attract even more people,” explained Ryann Brooks, Doc Johnson’s director of marketing.

The manufacturer also unveiled a new strap-on range, Silicone Hollow Strap-On Sets.

“The line has vibrating and non-vibrating pieces,” said Marketing Executive Erica Braverman. “I’m really excited about one of the harnesses in particular, because it has a clitoral stimulator located lower inside the harness, so it hits all the right areas for the wearer. And the vibe can be turned on from the harness or by the included wireless remote control.”

The Main Squeeze line earned plenty of buzz during the show with the introduction of male model version: Stud, Twink and Francois Sagat have joined the popular stroker line.

And sharing a bit of booth space with Doc Johnson was Foria, makers of the lubricant Pleasure, which received worldwide attention as a “weed lube.” The company’s new product, Awaken, was created with the help of a master herbalist.

“We have combined eight different organic plant extracts, all of which have properties that are used as aphrodisiacs,” said company rep Kiana Reeves.

Awaken is meant to help with self-lubrication as well as pain relief and increased sensitivity without using synthetic ingredients.

Around the corner from Foria was the Perfect Fit Brand booth, where pioneering FTM adult star Buck Angel was holding court about his collection of products made by the company. A passionate advocate, Angel emphasized that the products are designed with sexual wellness as the foremost concern. Company founder Steven Callow was on hand as well to point out the new textured version of the Fat Boy extender, and the brand-new Perfect Fit Male Masturbator, an ultra-soft, open-ended stroker that is equipped with flexible straps for gripping.

In the neighboring Sliquid booth, company officials showcased its newest product “formulated with the vulva in mind,” according to rep Michelle Marcus. Soak is a luxurious and gentle bubble bath that is similar to the company’s Splash product. Soak uses sea salts to target sore muscles and and ingredients such as mango butter and coconut oil extract to soften and moisturize skin. Soak, which is set to ship in August, comes in Cherry Blossom and Limoncello scents.

Kheper Games unveiled its newest party games—Dope Dice, Making Bad Situations Worse and That’s Disgusting!—as well as new holiday-themed shapes for its Edible Pasties range: candy canes and gingerbread women.

“They use sticky rice paper as the adhesive, so they will stick to skin, but can be licked off or washed off with a little soap and water,” said CEO Brian Pellham.

Also in the main exhibit area, Channel 1 Releasing had a booth in a new space right behind Stockroom. One look at the products on display testifies that the continues to grow and diversify its health and wellness catalog. Side by side with its Rascal and Boneyard toy lines, there were displays of various new items. The Sex Rx collection includes male and female energy enhancement formulas; desensitizing products to improve oral sex, anal sex and erectile function; and Clean, billed as a "complete colon cleanse."

Trendy colors could be seen in many pleasure product collections. In the LELO booth, attendees got a glimpse of Amber Rose's special rose-gold version of the Tiani, as well as the Limited Edition 15th Anniversary Collection. A leather suitcase features 12 elegant pleasure products ranging from a feather tickler to an eye mask to a massager, all decorated with filiegree metal handles or accents. The cases are numbered, which adds to their uniqueness and desirability.

Shots America debuted 16 new glass toys, available in Transparent Blue or Jade White. The range includes Ben Wa Balls in various sizes, as well as floggers and probes. Also new in the booth was the Elegance line of various palm-sized massagers as well as a dual stimulator and a clitoral pump teaser. The line features jewel-tone colors and gold-brush accents.

Sparkles and bright colors also adorned the Impulse Novelties booth, which showcased its Bling collection of pink and purple silicone vibrators decorated with crystals at the base. But even more intriguing was the Dreamgirl Set, a vibrator that offers the all-the-rage suction sensation with interchangeable heads of different sizes. The soft pink pleasure toy offers 12 modes of vibration and 12 modes of suction, and it's rechargeable.

When it comes to pink, few toys put the color to better use than the Co-eds in Disgrace! strokers from Icon Brands. Part of the company's Hey 19! collection, these fun two-hole masturbators offer something completely different: The two-layer TPR features flesh colored, anatomically accurate "teen ass and pussy" adorned with barely there clothing in three varieties: crotchless panties, torn jeans and a flipped-up micro-mini skirt. “We’re having a great show,” said a clearly pleased Sara Hentcy, Icon Brands sales manager, “but the response to the dual-layer Hey 19 TPR butts has been particularly enthusiastic. Everyone who sees them asks the same question: When can I have them?” 

Shunga Erotic Arts unveiled new flavors in its Toko lubricant line: Coconut Water, Pear & Exotic Green Teea, Maple Delight and Lustful Litchee. The water-based lubricants are sugar-free and have no aftertaste.

Nasstoys added 18 new products to its lineup, all of which were on display for buyers and attendees during ANME. In the popular Infinitt Collection, Nasstoys added the Infinitt Pleasure Massager and Infinitt Rotating Dual Massager. The manufacturer also added to the Intense Collections: the Intense Cockring & Bullet, Intense Orgasm Bullet, Intense Dual Vibe Kit #1, Intense Dual Vibe Kit #2, and Intense Dual Vibe Kit #3.

Trigg Laboratories, makers of the Wet family of lubricants, showcased the new packaging for its flavored lubes. The 3-ounce bottles now prominently picture the fruits used for the flavors: Popp’n Cherry, Tropical Explosion, Sexy Strawberry, Juicy Watermelon and Passion Punch.

pjur Group brought its clear massage lotions from its pjur Spa collection. The lotions, which are already popular in Europe, are soon to be available in the U.S. market. The ScenTouch formulas are delicately scented and contain no oil, fat, silicone or water.

Eden Lubricants also had something new: a line of lubricants called J'Adore that employ a “Romeo & Juliet” theme. The lubes are packaged in elegant dark glass bottles with pump dispensers. Erotic Tempest is the water-based formula, while Infatuation is silicone-based. And there's also an anal gel called Chivalry.

And speaking of lubricant companies, System JO is celebrating its 15th year. The team had a major presence at the show, dominating one corner in the Ballroom exhibit area. Sales reps showed off a 15th anniversary collection of couples products, and also introduced new products in its female-friendly Dona By JO brand. There are three roll-on perfumes (After Midnight, Fashionably Late and Too Fabulous) as well as bath bombs (Flirty, Sassy and Naughty).

The ANME Founders Show is expected to return in January. For more, visit