ANME Founders Closes 2-Day Winter Run

Above from left, the Shots booth at ANME; Alicia Sinclair with the new b-Vibe x Zoe Ligon collection; Icon Brands’ Icee Dildoes. Photos by Rick Garcia

BURBANK, Calif.—The ANME Founders Show wrapped its two-day Winter 2020 edition on Monday, with buyers and attendees visiting booths of some of the biggest manufacturers in the industry.

In the Shots booth, reps were on hand to talk about the Irresistible touchless clitoral stimulator range. The Kissable, Seductive, Invincible, Mythical and Desirable use soft-pressure air wave stimulation to deliver intense external stimulation. Also getting buzz in the booth were Switch Kits. Available in six varieties, the Switch Kits feature a blindfold and feather tickler paired with a powerful vibrator base that comes with various detachable heads. Each head delivers a different type of stimulation. The kits comes with different amount of attachments in different combinations. The attachments come in wand-style, anal plug, dual stimulators, etc. The color schemes for the kits are black, deep purple and hot pink.

Icon Brands had its Collage Dildos on display in the booth. The range features dildos in fun shapes with tattoo imagery covering them from tip to base. Icee Dildos were also a bright spot on the booth shelves. Released in the July show last year, and featuring the tag line “They Fade to Cool,” the traditionally shaped dildos fade from one color at the head to another at the base. Speaking of the base, it is a suction cup, which allows for hands-free solo play.


The new Nasstoys booth at ANME

In a brand-new booth, Nasstoys reps showcased 16 new items, among them the Triple Tickler, which is a new addition to the Vibes of New York range. Also new are the Fanny Hills Silicone Butt Plug and the Anal-Ese Collection Buttplug Cockring. Veteran sales team member Kathryn Hartman designed the booth with MB Exhibits Las Vegas, and it represents a bold new look for the venerable company.

Hartman joked that her inspiration was the transporter room from Star Trek, and it does indeed have a futuristic feel. The front of the booth highlights the Statue of Liberty, underlining the company's status as the East Coast's leading pleasure product brand. Screens and display elsewhere in the booth show off various ranges, including Hartman's favorite, Vibes of New York. And there is shelf space for unboxed products that allow customers to try out the goods in a space that Elliot Schwartz dubs “the petting zoo.” 


The Nasstoys “petting zoo,” where clients can play with the latest toys.

B-Vibe impressed visitors with the display of the new b-Vibe x Zoe Ligon collection. The new range of three plugs are designed by sex educator Zoe Ligon. The Swirl, Bump and Twist come in bright colors and fun textures. The Bump is the smallest of the plug, followed next in size by the Swirl and the largest is the Twist. All of the plugs vibrate and are rechargeable. These bright, appealing goodies seem made for social media promotion.

Next to b-Vibe was Svakom, using the backdrops on its booth to promote its social media campaigns and F**K Taboos events. "It's a party—you're going to have fun. And we're going to also talk about sex,” said company rep Alexandro Feynerol. The most recent event was in Hong Kong, and Feynerol says there is a whole department that plans and organizes the parties.

Earthly Body debuted its newest scents in its candle collection.

“The new scents will be available starting in April,” said Georgene Smith Goodin, national sales manager for the company.

Sinfulicious (blood orange, lychee and pineapple wood), Hot Rod (fuchsia peonies, loganberries and sand musk) and Casanova (fresh greens, wild jasmine and creamy coconut) come in 6-ounce tins and feature soy wax and hemp seed oils that, when melted, can be applied directly to skin for moisturizing or even a massage.

The Sensational fragrance is now available in Body Lotion and Skin Butter forms.

Also new in the booth this year were 2-ounce tubes of CBD Daily shampoo, conditioner and massage lotion. “The items have been available in a kit for a while, but now they are available as individual products,” Smith Goodin said.

On the subject of body care products, adult game and novelty specialist Creative Conceptions has expanded into lubricants. The Skins SKUs will begin shipping in February. And the company also has a new display for its Quickie range of light-hearted fetish gear. 


Also expanding fetish options is Blush Novelties with its Noir collection (above). “We have basic bondage stuff but this is taking it to the next level,” said a Blush rep.

European manufacturer Mystim made the trip to Burbank to show off its latest wares. The company had seen great success with its Opus E e-stim masturbator and followed up with new models for consumers who did not want a stroker with electro-stimulation. Sales rep Lulu Schwartzer was on site to demo the strokers, which were kicked off with a champagne and mimosa toast at the booth, complete with “a Tibetan singing bowl ceremony.” The new strokers come with vaginal, butt and donut openings—and what's even more intriguing is an add-on accesssory, the Hot Rod. This warming tube can be inserted into the lubed-up stroker to pre-heat it for action. “Nobody likes a cold vagina,” Schwartzer joked.

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