ANME Debuts New Layout With 2-Day Show

BURBANK, Calif.—The twice-annual ANME Founders Show kicked off its two-day run Sunday with a new layout that impressed exhibitors and buyers alike.

While the show featured booths in the ballroom of the hotel and the ballroom of the convention center at the Marriott Burbank Airport, the tent moved to the location previously held by the lunch tent. The new layout allowed for a straight walk from one area to another, making it easier for buyers to hit the entire show efficiently.

CalExotics brought back its beachy theme at the front of its booth with a tiki hut and surfboards (pictured above). Guests could sip on tropical drinks while learning of the additions to the California Dreaming range. The Palm Springs Pleaser is a bendable vibe that holds its shape and boasts 10 functions.

“There is also a booster button that takes it to the highest level of vibration in an instant,” said Nichole Grossmann, director of marketing for CalExotics.

The Surf City Centerfold has a thumping head for G-spot stimulation, and the Sierra Sensation and Hollywood Hottie are compact vibes that feature the booster button.

CalExotics also added to its Her Royal Harness line with the Royal range of Queen, Duchess and Empress harnesses in a new soft material available in red and silver. The new harnesses come with three O-rings.

Also new is the Tickle Me Pink line, a collection of entry-level BDSM items in hot pink and packaged in clear tubes that come with tabs so they can be hung on pegs on slat walls.

“It’s a new fun way to merchandise some common items,” Grossmann said.

The company also expanded its Packer Gear collection, making them out of silicone and in four skin shades. The harnesses also come in larger sizes, accommodating up to a 3X.

A new tech item from the manufacturer debuted in the Remotes collection. The new Petite Bullet and the Panty Teaser each come with a wristband remote control that looks like a watch.

Among other exhibitors was MyStim, a company known for its e-stim products. Debuting in the manufacturer’s booth was the Petites Joujoux line.

“It’s our line that’s perfect for lingerie-style boutiques,” explained Sales Manager Lulu L’Amour.

The line features massage candles in six scents, and self-adhesive body jewelry.

“Each of the candle scents is designed to remind you of a visit to a region,” L’Amour said, noting they are named A Visit to Paris, A Visit to Waikiki Beach, A Visit to the Orient, A Visit to Athens and A Visit to Rome.

Under the MyStim name, the company also debuted Mastubatins, small disposable strokers. Tins are available to market to gay or LGBTQ men, and come with the names Ribbed Rita/Ribbed Ricky, Dotty Dora/Dotty Donny and Swirl Girl/Curly Curtis.

In the Wicked Sensual Care booth, company reps were eager to show off the newest flavors to its Aqua line. Customers were greeted with complimentary cookies, including some with the company’s slogan of “Eat. Sleep. Lube. Repeat.” before getting a tase of the new Aqua Cherry, Aqua Watermelon and Aqua Strawberry lubes. Like their predecessors, the new flavors are available in 4-ounce and 1-ounce bottles.

NS Novelties and its sister company Fantasy Lingerie exhibited in side-by-side booths at the show, making it easier for buyers to see everything new they can stock in their store. In the NS Novelties area, company reps showcased everything from new additions to the Inya line—including the Inya Revolve dual stimulator that features a head with swirling and thrusting action, and the Inya Deep Stroker that boasts a longer range of motion for its thrusting shaft—to additions to the Mojis line of anal plugs decorated with brightly colored emojis and new rainbow-colored Pleasure Plugs in the Colors range.

The Alexander Institute booth exhibited several new collections and products, including the Lovely couples ring. The Lovely 2.0 is an app-enabled pleasure ring that learns a couples’ patterns of making love, then analyzes the data to offer personalized sex tips. Also in the booth were the company’s new Bliss Innovations range and the Boners and Yiva ranges.

Garnering attention in the Blush Novelties booth were the Avant range of hand-sculpted dildos and Temptasia, a softer BDSM line with cuffs, pumps, anal plugs decorated with jewels and more.

The ANME Founders Show continues through Monday. For more, visit