LAS VEGAS—The Spring Altitude Intimates Show continues through today at Paris Las Vegas Hotel & Casino, with companies exhibiting new lines and products.
Among the biggest launches at the show was in the booth for Evolved Novelties, which is celebrating its 10-year anniversary. The company—known for quality pleasure products at affordable prices—debuted its Barely Bare line of boxed lingerie.
“They come packaged in a black box that doubles as a gift box,” explained Lucy Vonne D’Olimpio, sales executive at Evolved Novelties. The boxes features a removable card that depicts the set inside, and will be wrapped with a garter that matches the pieces in the Barely Bare collection.
The fashions are made of lace and power mesh, D’Olimpio said. The new range launches with 6 SKUs, and features a teddy, a bra-and-panty set, a babydoll and more, all in black with either red or pink bow accents.
But it wasn’t just new lingerie in the booth: the manufacturer also unveiled new creations under the Evolved Novelties name, as well as Zero Tolerance Toys and Adam & Eve. Among the new pieces is Evolved’s Tilt-O-Whirl, described by D’Olimpio as a “carnival ride for your vagina.” The shaft of the dual stimulator has beads that undulate to creates waves of pleasure, while the clitoral stimulator arm features a wheel of tiny silicone scoops that rotate in either direction to stimulate the clitoris. A single-shaft version is also available now under the name Tidal Wave.
New lingerie was also on display in the Xgen Products booth, where President Andy Green introduced six new costume styles in One Size and Queen Size from Dreams by Baci Lingerie, and new dresses, teddies and more from Lapdance Lingerie—as well as two new brands, VIP Lingerie and Cheeks Denim.
“VIP is an edgier brand, with more of a Euro look,” Green said. “There are six styles and all of them are crotchless.”
The Cheeks Denim range are panties with a twist, Green explained.
“They re made of real denim—in a light wash and a dark wash—and have a working button and zipper closure,” he said. “They are very stretchy so they will fit.”
The items are available in sizes XS through Plus Size; plans are to introduce a boy shorts version soon, Green said.
Also new, under the Teacher’s Pet brand, are mini skirts with lace bottom trim, and versions that come with a suspender set.
Various distributors set up shop on the Altitude show floor, including East Coast News, where reps met with buyers and store owners to discuss the Adult Drop Shipper program. ECNl also showcased best-selling items from Rock Candy Toys, We-Vibe, Hünkyjunk and other manufacturers.
Among the new items in boutique distributor Entrenue’s booth was the High on Love brand. Completely vegan and cruelty-free, High On Love features hempseed oil to enhance the skin-nourishing effects of its luxurious formulas, including massage and bath oils, stimulating orgasm oil, and delicious dark chocolate body paint—all made with natural ingredients.
Eldorado was also at the show, displaying best sellers as well as brands exclusively distributed by them, including Lovense and BeauMents, a German manufacturer that creates couples toys, lubricants and more.
Doc Johnson displayed its partner brand Foria at the show. Foria creates moisturizers and other products with CBD-infused oil as well as organic plants and herbs that have intimacy-enhancing properties.
Lovely Planet was a hit with attendees thanks to the Man-Wand, a massager designed for men, but which also can be used by women and couples. The Man-Wand cradles the head and shaft of the penis, delivering strong vibrations in various patterns as users glide it up and down.
Pipedream Products also exhibited at Altitude, with reps showcasing items from various ranges, including PDX Elite, Icicles and the popular Fantasy Dolls.
Svakom reps talked up a number of their popular vibrators to buyers and other attendees, while also noting that new products should be released in the coming months.
Wicked Sensual Brands offered samples of several of its lubricants, including its award-winning Aqua Lubes, available in various flavors such as Cherry, Strawberry and Watermelon.
XR Brands also had a booth where reps were able to show off the new Thump It anal stimulators that launched earlier this month.
Sportsheets also had plenty of fresh wares to show off at the show, including the Saffron range.
“Saffron is a new range within the Sportsheets brand,” explained Brand Ambassador and Director of Sales Emily Silva.
With 12 SKUS, Saffron features cuffs, collars and more crafted from red vegan leather and neoprene. Included in the lineup is a Love Strap, which is a play on the manufacturer’s I Like It Doggie Style Strap, except the Love Strap can be doubled over itself and used as a paddle, Silva said.
The Altitude Intimates Show is expected to return this fall. For more, visit AltitudeShow.com.
