Alexander Institute Named North American Rep for Joydivision

LOS ANGELES—Alexander Institute, producer of the world’s largest sex education series, now exclusively represents Joydivision company in North America.

Joydivision launched in 1994 with The Loveswing, a great success that set a new benchmark for products of its kind. They expanded with an extensive line of lubricants and innovations like the premium quality vibrator Joystick. Twenty-three years and multiple industry awards later, this Global Player is Europe’s leading manufacturer of the sensually erotic lifestyle products “…my Lovestyle!”

All products are made in Germany, including the XPander anal stimulator, Drive Male Performance, and Joyballs, all made from Silikomed. Silikomed is an innovative high quality non-porous material that can be used with all lubricants, water and silicone-based, and is hypoallergenic, and dermatologically and clinically tested. Along with the expanded medical-grade Joystick line, other items include WarmUp and Femme Fatale luxury class of dermatologically and clinically tested massage oils.

All Joydivision products are now exclusively distributed by Alexander Institute, producer of the world’s largest sex education series, available on DVD and VOD, and publisher of a number of books for lovers. Their critically acclaimed instructional programs are for couples and singles who want to enhance their sex life. World-renowned sex therapists, educators and best-selling authors develop this erotic and informative series, featuring real couples in real situations.

The cooperation of these two intimacy industry giants provides exciting new opportunities for marketing and sales of both extensive lines.

Joydivision products are available from ECN, Eldorado, Entrenue, Holiday Products and Williams Trading.

The latest products from Joydivision will be shown at the Alexander Institute booth at ANME in the Main Hall, Booth 87. Special deals will be available.

For more information, contact Alexander Institute at (818) 508-1296 or [email protected].