LOS ANGELES — Women-led sex-positive erotica brand afterglow has teamed up with WOO More Play to announce the launch of ‘Use More Lube’, a sexual health & wellness campaign to promote the intimate use of personal lubrication.
"It blows my mind how many people don't use lube," said Lilly Sparks, afterglow’s Founder/CEO. "It's the number one sex tip! I'm honored to team up with WOO More Play to highlight the smooth, slippery wonders of lube!
"At afterglow, we're busting down the misconceptions and stigma around lube. Having a WAP is great, having lube is better."
Sparks noted that according to a recent survey, 33% of women have trouble producing lubrication naturally, 40% of couples currently use lube to spice things up and 9 out of 10 women said, simply, that sex is better with lube — they felt that sex was more comfortable with lube by minimizing friction for an overall better sensation.
The afterglow/WOO More Play ‘Use More Lube’ campaign will unfold in two parts:
-Online: With the help of the website usemorelube.com and Instagram (@use.lube), afterglow and WOO More Play will help spread the word on the importance of using lube with 25% off WOO Love Oil all-natural coconut lube, a giveaway of 25 WOO Vibez clitoral vibrators and a 14-day trial to xoafterglow.com.
-In person: afterglow and WOO More Play will distribute 1,000 units of the Quickies 10-pack travel size WOO Love Oil minis throughout the cities of Austin, Los Angeles and New York City in an effort to raise awareness about the benefits of lube use.
Visit usemorelube.com to sign up to be the first 25 entries to receive the WOO Vibez giveaway (retail price $99).
