TWITTERVILLE—In an unprecedented marketing move (to the best of our knowledge), sportswear brand Adidas Wednesday morning posted a collage to its Twitter feed of 25 topless women's torsos in promotion of its new line of sports bras.
Using Twitter's generally hands-off guidelines regarding nudity to its advantage—making it the first multinational corporation to do so—Adidas capped the gallery of gazongas with the message: "We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them."
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
— adidas (@adidas) February 9, 2022
? Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI
The post comes at a curious time, just one day prior to the Senate Judiciary Committee's vote on the revived EARN IT act, which would remove certain protections provided by Section 230 of the Communications Decency Act, resulting in, among other draconian measures, the likely banning of sex-related content from social media.
In any event, Adidas' bold gambit drew reactions ranging from outraged to confused to hilarious. A sampling of replies:
Meanwhile, the Free Speech Coalition has issued a call to action asking industry members to contact their Senators today and urge them to oppose the EARN IT act. Find more information here.
