Polls Visitors on Lingerie Buying

HILLSBOROUGH, N.C.—Adam & Eve this month polled visitors to their website about how much men and women typically spend on lingerie per year, and the results might be a bit surprising.

“In the United States, lingerie is a $13 billion industry,” said Dr. Jenni Skyler, resident sexologist at Adam & Eve. “But there is a big difference between cotton underpants and sports bras and corsets, nighties and fantasy-wear.

“Many people view lingerie as an important part of foreplay and intimacy,” Skyler continued. “Whether wearing lingerie makes you feel more sensual, or you choose to wear it for your partner, the act of wearing it and removing it plays an important role for many in the bedroom. I encourage couples to find out if lingerie can be a part of their sexual repertoire.”

While nearly 83 percent of those polled reported they spent less than $100 per year on lingerie, nearly 16 percent said they spent between $100 and $500 per year. Less than 2 percent of the respondents said they spent more than $500 per year.

Interestingly, when broken down between males and females, the results are nearly the same. While 84 percent of the men and 81 percent of the women said they spent less than $100 on undies each year, 14 percent of the men and 17 percent of the women spent between $100 and $500 per year. And 1.73 percent of the men versus 1.75 percent of the women admitted they spend more than $500 each year.

“Adam & Eve carries a wide variety of lingerie and fantasy-wear in all styles and sizes,” said Chad Davis, director of marketing for Adam & Eve. “From teddies to nightgowns to crotchless panties, has something for everyone’s style and comfort level.”

The web-based survey, conducted by an independent third party survey company, of more than 1,000 American adults age 18 and up, was sponsored by Adam & Eve to study sexual preferences and practices.

For more information about Adam & Eve, visit