Zero Tolerance, Evolved Team Up for Merchandising Tool

LOS ANGELES—In an effort to let customers easily know which Evolved Novelties massagers are featured in Zero Tolerance, Third Degree, Black Ice and Diabolic titles, box covers will now include a list of the toys featured in each film. This cross-merchandising tool also makes it easy for retailers to feature Evolved Novelties in both the novelty section and DVD section and vice versa.

Some of the titles that include the Evolved product list are Zero Tolerance’s A Girl, Boy and a Toy, 18 and Vibrating, Chain Gang 2 and Flying Solo 2.

“Our customers have been asking us for a list of toys that are featured in our movies, so they can buy them,” explained Greg Alves of Evolved Novelties. “Our goal is to make it easy for retailers to cross-merchandise and also for our consumers to purchase Evolved toys and enjoy them while also watching our latest DVDs.”

This “as seen in the movie” tool also helps ease the process for couples introducing toys into their relationships—by having them watch the films together and also use the toys that are featured in the DVDs. The Evolved product list will be highlighted on the bottom of the box covers.

Other films that have Evolved toys in them include Third Degree’s Finger Licking Good 7, Kagney Linn Karter Super Hero Sex Therapist, Amateur Lesbian Lovers, So You Wanna Be a Porn Star 2 and All About Sara Sloane; Black Ice’s Amateur Black Pussycats, Big Ass Slumber Party 7 and Bubble Butt BBQ 3; as well as Diabolic’s Girls Will Be Girls 6, All About Me 4 and Slick Ass Girls.

For more information, visit EvolvedNovelties.com.