HUNTINGTON BEACH, Calif.—Adult product manufacturer XR Brands has promoted Randy Alvstad to general manager, maintaining the company’s core strength in the product design and branding realms while overseeing current and new strategic partnerships in the New Year.
Alvstad has been with XR Brands since 2006, having started as an international sourcing and sales and marketing consultant. Soon thereafter Alvstad’s stock in the company quickly rose and led him into a more hands-on role.
Alvstad now will be responsible for all of XR Brands’ sales management and expansion, new product creation and execution, marketing planning, account management and long-term product and brand development.
“As XR Brands has grown, so has the workload associated with its management,” Alvstad said. “It is imperative that we have someone in place whose responsibility is to oversee daily business management and the long term progress of our efforts, and it’s an honor to have been selected to take on that challenge.”
Alvstad also will be spending more time directly with customers, working closely with Brand Manager Michael Merrill at trade show and media events to promote the company’s cadre of niche-oriented sex toy and intimate accessory collections. Alvstad and XR Brands Account Manager Deveni Christian will work hand-in-hand to strengthen the sales side of the business.
“For six years I’ve been privileged to work for a company that considers the livelihood of their employees as valuable as the products they produce,” said Alvstad. “I’m confident that in my new role existing relationships will be unwavering, our lines will continue to be met with praise, and we will maintain XR Brands’ reputation as a respected brand in the adult product industry.”
For more information about XR Brands’ product lines, please visit http://XRBrands.com/ or email Merrill at [email protected].
