HUNTINGTON BEACH, Calif.—Adult product manufacturer XR Brands has enhanced its Zeus Electrosex line of electronic stimulation tools with new support items, lower prices, and an informative phone-scan QR Code on every package so shoppers can learn everything they want to know but might be too afraid to ask.
XR Brands has lowered the prices of several of Zeus’ most popular items to introduce the collection to a broader market and make it easier for shoppers and retailers alike who are new to electronic stimulation for sex play. The Electrogasm hands-free butterfly stimulator and the large and small torpedo plugs—Zeus’ most popular powerbox attachments—are all available with new pricing.
As sales stats show, what was once considered a kinky fetish has made its way into more bedrooms around the world than ever before. Zeus now features a simple four-pack of replacement pads compatible with all power boxes, along with small adhesive Precision Pads that let the user isolate and target specific areas for which ordinary pads are too big.
Also new in the lineup is Electrosex Gel, a conductivity enhancer that forms a perfect connection between the skin and the Zeus Electrosex pad or attachment. Often hair, sweat or even the natural curve of the body can obstruct the course and strength of the electronic pulse. Electrosex Gel solves the problem with an immediate and direct path with the skin and brings the device to its highest stimulation potential.
“Zeus offers as many products as possible for both beginners and pros to use during electro exploration,” XR Brands Brand Manager Michael Merrill said. “Our business model includes offering e-stim items at an affordable price point and with full retail packaging, education and customer support included. Now we’ve introduced a new packaging feature that takes the question mark out of the shopping process.”
Each Zeus Electrosex product package features a special QR Code that, when scanned using any smartphone, automatically starts a video demonstrating how the item is used. Each video tutorial is a simple YouTube-style clip made solely to educate, with no links or retail references so as not to muddle the message.
“It has always been a hurdle to educate shoppers within the store, as they’re often apprehensive to ask or just not interested in discussing their sexual lifestyles with a stranger,” Merrill said. “Zeus hopes this selling feature entices as it educates at the brick-and-mortar retail level.”
The complete line of Zeus Electrosex electronic stimulation devices, attachments and accessories are available now for order through XR Brands. For more information about the product line, visit ZeusElectrosex.com or email Randy Alvstad at [email protected].
“The request for e-stim items on the retail end has grown exponentially in the last few years and Zeus has responded specifically with what the market is asking for,” Alvstad said. “Electronic stimulation has made its way into the mainstream market with a noticeably strong presence."
XR Brands manufacturers complete product lines to fill specific niche needs in the adult retail and sex toy markets. The company backs the Zeus Electrosex line of electostimulation sex toys and tools as well as the Size Matters set of enlargement tool and suction devices, and most recently it released the Wand Essentials collection of wand-style massagers and erotic massage sexcessories. For more information, visit XRbrands.com.
This article originally ran in the May 2010 issue of AVN magazine.
