BRISTOL, Pa. — XGen Products is proud to announce a new sales and distribution partnership with leading sexy lingerie and costumes company Seven ’til Midnight.
The name alone conjures up mischievous flirtation and titillating rendezvous, but that’s only partly why the XGen sales staff is confident in the line’s ability to draw in customers and increase revenue in adult stores.
“This isn’t the same lingerie that sold a decade ago,” says XGen Vice President Andy Green. “Trends in the intimate apparel business are constantly changing, but Seven ’til Midnight has the pulse of what hip consumers want. Plus, their look is affordable for adult consumers.
“There are so many cool costumes and sexy lingerie pieces, buyers will be blown away with the Seven ’til Midnight collection,” he continued. “We’ll be carrying the complete line — the only distributor in the U.S. to do so — which is more than 400 styles.”
Seven ’til Midnight incorporates both lingerie and costumes (in regular and plus size, called the “Baby Got Curves” collection). From favorites like naughty nurses to spicy chefs, Seven ’til Midnight is a chic and sexy take on dressing up. The fashionable brand is sure to explode into the adult store realm as lingerie sales continue to rise.
Adds Green: “It’s been well-documented that adult stores with lingerie sections increase revenue. But store buyers need to know which brands out there sell, and sell well. Seven ’til Midnight is that line, especially with Halloween coming up. Retail customers walking into brick-and-mortar adult stores will notice the line’s attention to detail — with edgy embroidery, ribbon lacing and more.”
The designers of Seven ’Til Midnight — led by a creative and dynamic sister duo — infuse their costume collections with a thoroughly modern vibe. The brand’s lingerie and costume lines place an emphasis on construction and seduction, yet with class and quality. All pieces are made of high-quality materials, with innovative colors, prints and fabrics. Department store shoppers and specialty boutique buyers across the country have come to expect fun-and-flirty lingerie and costumes from Seven ’til Midnight, and now XGen Products is committed to fulfilling orders across the adult-store spectrum.
The complete Seven ’til Midnight line is available for wholesale pricing far less than many comparable brands. To purchase Seven ‘til Midnight® lingerie and costumes, call Andy Green at XGen Products, at (877) 450-XGEN (9436), or email him at [email protected].
XGen will also be attending the AVN Novelty Expo, July 13-15, displaying in booth 714.
