Winners of ETO Awards Announced

UNITED KINGDOM—The ETO Awards celebration took place on Saturday in Birmingham, England, with the cream of the U.K. adult market in attendance—not to mention representatives from many of the biggest brands from around the globe. The ceremony is held yearly during the ETO Show, which brings together manufacturers, distributors and retailers of pleasure products.

"The results are in and we all had a fantastic night at the ETO Awards ceremony,” read a company press release. “ETO would like to thank all of our guests and those of you who voted for helping to make the event such a great success.”

Among the winners from the United Kingdom was Rocks-Off, manufacturer of the Hand Solo, which was deemed the Best Male Product. The Best Female Product was created by an American company: the Mascara Wand vibrator, which is part of the Screaming O's Studio Collection of sex toys camouflaged as makeup supplies.

American mega-manufacturer Pipedream Products picked up two awards for its Fetish Fantasy Series: one for Innovative Brand, the other for Best Product Marketing. ID Lubricants was another double winner, with its ID Glide selected as Best Consumable and the overall line for Best Consumable Brand.

The winners of the ETO Awards for 2012 are as follows:

PRODUCTS

Best Female Product: Studio Mascara Wand (Screaming O)

Best Male Product: Hand Solo (Rocks Off)

Best Consumable: ID Glide (ID Lubricants)

Best Product Packaging: Lel

Best Product Marketing: Fetish Fantasy Series (Pipedream)

Best New Product Range: Leaf (BMS Factory)

BRANDS

Best Film Brand: Harmony

Best Pleasure Brand: Rocks-Off

Most Innovative Brand: Fetish Fantasy Series