PASADENA, Calif.—Plenty of laughs, tons of camaraderie and 17 winners rounded out the third annual “O” Awards ceremony, which took place Friday during the AVN Novelty Expo.
The “O” Awards, which were this year hosted by sex and relationship expert Reid Mihalko, recognize innovative and outstanding companies that are raising the bar in the novelty and pleasure products industry.
Winners for the 2010 installment of the “O” Awards are as follows:
Outstanding Boutique
Come As You Are, Toronto, Canada
Outstanding Retail Chain
Romantix
Outstanding Online Retailer
EdenFantasys.com
Outstanding Distributor East
Nalpac
Outstanding Distributor West
Entrenue
Lifetime Achievement
Larry Garland
Outstanding Marketing Campaign
RealTouch In-Store Promotions, AEBN
Outstanding Packaging
Shag Factory Line, Lovehoney LLC
Outstanding Supplement or Enhancer
Embrace Tightening Pleasure Gel, Intimate Organics
Outstanding Lube, Lotion or Potion
Sliquid Sea, Sliquid
Outstanding Debut Product
Pjur Man Energy Glide, Pjur
Outstanding Apparel or Accessory Brand
Hustler Lingerie
Outstanding Innovation
Reversible Battery Pack, Papaya Toys
Outstanding Non-Powered Product
Ami, Je Joue
Outstanding Powered Product
Icicles Vibrating Mini Twister, Pipedream Products
Outstanding Product Design for Men
Aneros Vice-T, Aneros
Outstanding Product Design for Women
Form 3, Jimmyjane
AVN Media Network congratulates this year’s winners on their achievements.
Above, photo of Reid Mihalko with "O" Award trophies by Gia Jordan. Go to AVN.com/galleries to see more photographs taken at the ceremony.
