BEVERLY HILLS, Calif. – Vie Products Inc., a formulator and manufacturer of the V brand of intimate care products, has reached an agreement with Williams Trading Co. for the distribution of its product line in the United States.
V personal lubricants and massage oils are a luxury/designer line of intimate care products that were developed for sensitive skin using dermatological principles. The products do not contain unnecessary ingredients frequently found in other personal care products. All V products are hypoallergenic, natural, paraben-free and are packaged to be aesthetically pleasing to the modern consumer.
Vie Products’ management team consists of innovators and pioneers from the cosmetic, design and fashion industries and have been involved in many successful brands. The company’s chemists have years of experience in analytical and cosmetic chemistry and have created products for Neutrogena, Malin+Goetz, LORAC and AWAKE. The company’s design team has made a name for themselves in the mainstream market with the Method and Every Man Jack brands.
Rich Pyne of Williams Trading said, “The V brand product offerings are some of the best we have seen in the industry and we are looking forward to the contribution this brand is making to the category.”
Travis Curl of Vie Products said, “We are looking forward to working with one of the industry’s largest and most experienced distributors to grow our business.”
Based in Pennsauken, New Jersey, Williams Trading is one of the nation’s largest distributors of adult novelty products, videos and DVDs and has been one of the industry leaders for 35 years.
For more information, visit WilliamsTradingCo.com or VieProducts.com.
