Williams Trading Adds New Items to Inventory

PENNSAUKEN, N.J.—Williams Trading Co. has acquired several new lines and added a number of products to its inventory.

Risqué Wigs, a line of sexy, flirty wigs by Estetica Designs Inc., is the latest acquisition to the Williams Trading Co. inventory. This line of wigs comes in many styles and in a spectrum of colors from trend-setting to strikingly bold.

"Our company has been in business since 1979, manufacturing wigs for our primary market, which are wig shops,” sid Robert Levin, sales manager of Estetica Designs. “Seeing a need for a more fun, sexy line of wigs, we introduced this collection at the lingerie show in April. We have gotten an amazing response."

The Risqué collection is different than other competitors' wigs because Risqué Wigs are made on a pure stretch cap for a lighter feel and better fit. Ten of the 15 colors used are a synthetic fiber called Futura, which is a heat-resistant fiber that can stand up to the application of a curling iron or flat iron without being damaged.

"Williams Trading decided to pick up this line because it is unique, fun and right on trend for Halloween or anytime you want to play dress up," said Kelly Szwed, marketing and promotions coordinator at Williams Trading Co. "We had so many requests for wigs, and this is a sexy way to add some adventure to your day or night."

On by Sensuva is an all-natural arousal oil for her. Williams Trading Co. picked up the product approximately one month ago, and the response has been very positive. A powerful proprietary blend of organic essential oils and botanicals, the oil is designed to create an electrifying sensation. Just one or two drops generates a warm, tingling sensation followed by an almost electric buzzing stimulation that will induce natural lubrication lasting up to one-hour. It can be reactivated with water.

Sunsuva’s On is organic, containing no harsh preservatives, parabens, perfumes or artificial flavoring, which means it is completely safe to consume. It has a pleasant taste of cinnamon and ginger and is menthol-free.

For sales inquiries, call Williams Trading Co. at (800) 423-8587 or email [email protected].