LOS ANGELES – Leading lubricant brand Wet has logged on to MySpace for its Get Wet to Win Sweepstakes. Targeted to heterosexual women and gay men, the brand's online presence connects users with other fans of its products. In addition to daily giveaways, Wet's MySpace friends will also find retailer information, exclusive discounts, product details, and free downloads.
The sweepstakes' signature attraction is the Naughty Drawers game. Players who match two drawers win instantly, and two lucky winners will take home the grand prize. For the ladies, it's a trip for two to Jamaica's Hedonism resort, while the guys are competing for a trip to Los Angeles' 2009 Gay Pride.
"This is a fun way for players to get under the covers and learn about Wet products," says Jennifer Martsolf, vice president of marketing. Wet's MySpace is located at MySpace.com/StaysWetLonger.
