WebQuest Assumes Management of Red Light District Sites, Program

Interactive services firm WebQuest on Monday announced that it had signed a deal to manage various aspects of Red Light District’s websites and affiliate program.

The deal, signed on Sept. 20 with Red Light District’s parent company RLD Distribution LLC, also allows for WebQuest to immediately begin revamping RLD’s current websites and building a portfolio of “new cutting-edge sites.”

“We’re very excited about working closely with Red Light to expand their extraordinary brand, increase online sales, and allow affiliates to begin marketing their huge library of original content,” says WebQuest President Bruce Benevento. “The strength of their brand and their commitment to becoming a real presence in the online adult community makes them a perfect client for WebQuest. They have a massive library of videos that cover a wide range of niches. We see Red Light as a leader in the adult video world, and we look forward to helping them expand their presence by leveraging their incredible library of content and building out a cutting-edge affiliate program offering all original content, which is sure to be a winner with affiliates.”

For its part, Red Light District seems just as enthusiastic about the deal. “WebQuest will be instrumental in helping us to achieve the online success that we’ve been able to create offline with our DVD distribution,” RLD Chief Executive Officer David Joseph says. “WebQuest has a prestigious client list, and we are thrilled to work with them. We know they will further enhance our Internet businesses, making them more sophisticated and creating a better user experience for our customers.”