Web Pros Go Behind-the-Scenes at Stockroom

LOS ANGELES – The industry's leading online entrepreneurs will get a special after-hours treat when they travel to Los Angeles to attend the Webmaster Access/West conference: leading fetish gear label Stockroom will treat them to a cocktail party and behind-the-scenes tour of its three-story Sunset Blvd. headquarters on Nov. 19.

 

After a walk-through of the 30,000-square-foot building, the tour will wrap up at the top floor offices overlooking the famed boulevard. Joel Tucker, Stockroom's founder, and other staffers will be on hand to greet the visitors, as will dominatrix Isabella Sinclaire and the women of Gwen Media. Hewing closely to the fetish theme, the caterers will sport leather and latex, and prizes will be awarded for bad behavior.

 

Stockroom is an apt instructor for the webmaster crowd. Started by Tucker in 1988 and online since 1989, it's one of the oldest e-commerce sites still doing business today.

 

"We are delighted to give webmasters a look at some of the latest in bondage and fetish gear and show them how we handle their customers' orders for thousands of sexy toys and other products," says Mike Herman, president of Stockroom.com. "The tour will also give us a chance to preview our new affiliate program that launches in January and its myriad of self-service features."

 

Webmaster Access is equally excited about the chance to view the inner workings of a leading online retailer. "Every year Webmaster Access expands just a little more," says Eric Matis, the show coordinator and vice president of marketing and industry relations for ICS Entertainment, a division of Playboy Entertainment, Inc.  "This year Stockroom is opening the eyes of webmasters and expanding the minds of those intrigued by the fetish market."

 

Webmaster Access/West attendees interested in the event should email [email protected] to join the tour.