OTTAWA, Canada—Are the makers of We-Vibe are big Super Bowl fans, or vice versa? Either way, the couples vibrator is making a splash again in conjunction with the big game.
Standard Innovation, the parent company of We-Vibe, has an ad in the special Super Bowl edition of USA Today magazine.
“It’s been turning a bunch of heads and has been getting great feedback,” said Sarah Bobas of We-Vibe. “More importantly, it’s getting results for us and hopefully our retailers too.”
The full-page ad features a dark blue background with the copy, “Want to score this Valentine’s Day? Give her what she really wants. We-Vibe.com.” Also in the ad is a QR Code that take readers to the home page of We-Vibe.com.
This isn’t the first time We-Vibe has been connected to the Super Bowl. Last year, the We-Vibe II was included in the Caribbean Living Super Bowl XLIV Gifting Suite at the Seminole Hard Rock Hotel and Casino in Hollywood, Fla.
NFL players, their wives, entertainment superstars and other VIP guests were treated to the sex toy.
Other versions of the We-Vibe have been included in other swag bags at the Oscars and a handful of other events.
For more information, visit We-Vibe.com.
