LOS ANGELES - Village Lighthouse Inc. has inked a four-year, exclusive merchandise licensing agreement with General Media Communications Inc. to publish and distribute items such as calendars, postcards, magnets and more with the Penthouse brand.
The items will feature the famous Penthouse Pets and models of Penthouse Magazine.
Village Lighthouse is a leading manufacturer, distributor and retailer of consumer products that specializes in publishing and film distribution. It will produce the merchandise under its 10% and Big Daddy divisions. General Media Communications is a wholly-owned subsidiary of FriendFinder Networks Inc., which is the parent company of Penthouse Media Group.
"We are very honored that Penthouse has chosen us to publish products with the amazing photography they have created over the years featuring their beautiful models," said Ron Miller, president of Village Lighthouse. "Penthouse is such an impressive institution, and we look forward to represent the quality and excitement that is synonymous with the brand in the products we create."
Penthouse's Director of Licensing Amanda Byrd commented: "Penthouse is excited to be joining forces with 10% and Big Daddy to bring our gorgeous Penthouse Pets to more people all year long! Calendars and greeting cards, among other products, are an excellent way to showcase what the Penthouse brand is known for- beautiful women and amazing photography. 10% and Big Daddy are leaders in the industry and we are certain that they will deliver products that loyal Penthouse aficionados will love for years to come."
Two 2010 Penthouse calendars will be published in June 2009. One calendar will be published by 10% and will feature glamour imagery of clothed models that have been featured in Penthouse Magazine. Another calendar will be published by Big Daddy featuring nude Penthouse Pets - models who have appeared in Penthouse Magazine and were named Pet of the Month or Pet of the Year. Big Daddy will also publish a complementary line of 30 Penthouse greeting cards in June 2009. Magnets, gift wrap and postcards will be published in the following years.
