Los Angeles - Trashy Lingerie is set to enter the wholesale manufacturing world with a line of limited-edition, high-quality costumes in March at the Halloween, Costume and Party Show in Las Vegas.
Randy Shrier, vice president of Trashy Lingerie and president of Trashy.com, said the company will focus mostly on smaller boutiques that cater to their customers, much like the family-owned Trashy Lingerie store.
Shrier said the costumes will be "sexy, cross-platform, sophisticated and edgy, for the woman with discerning taste."
"Women want to know that they are wearing something unique," he said. "They don't want to go to a Halloween party and see scores of other women in the same outfit or costume. We plan to sell quality over quantity, as we've always done."
Shrier said the wholesale line will be made with the same high-quality fabrics and materials as those sold in the company's Los Angeles store.
However, the company is branching out from sample production to limited production of its costumes for the wholesale market. Shrier said all of the costumes will be patented and released in limited edition to avoid market oversaturation and to keep the products fresh and original.
"After the Academy Awards, people clamor for dresses and gowns like the ones worn by the stars on the red carpet," he said. "Many designers have capitalized on this. The same has happened with the sexy Halloween costume."
Many celebrities have donned Trashy Lingerie's custom designs.
"The new line will be more accessible due to the lower price," Shrier said. "We are looking forward to being the first to market with our designs, which will reach a broader market than our one-of-a-kind, handmade costumes that we sell in the store and on our website."
Costumes by Trashy Lingerie will retail between $100 and $300.
"This is a niche that is untapped, and we feel we are the perfect fit," Shrier added. "These costumes are so beautiful and well made that they can be displayed openly in a store and not stacked en masse in plastic bags."
