Topco Sales Launches Penthouse City Toys Contest

CHATSWORTH, Calif. - Topco Sales has launched the Penthouse City Toys Contest, with the winner earning the chance to be published in Penthouse Letters magazine.

Running through May 31, the contest is designed to promote a line of adult products inspired by major cities of the world. Participants in the contest are asked to write a fictional erotic story like those found in Penthouse Letters, which incorporates the use of one of the five Penthouse City Toys: Los Angeles, New Orleans, Paris, Rome, and Shanghai.

"The Penthouse City Toys are designed for adventurous free-spirits, and we look forward to reading about all the globe-trotting, exotic escapades people have with them," said Amanda Byrd, director of licensing for Penthouse magazine.

The grand prize winner will receive $300 worth of Penthouse City Toys and their letter will be published in the December 2009 issue of Penthouse Letters. The Top 10 entries will be posted online for public voting beginning June 15. Voting will close on July 17 and the winners will be announced July 24.

"The Penthouse City Toys Contest is a great way for retailers to entice their customers to check out the fantastic Penthouse City Toys collection, and for consumers to communicate their excitement about these sexy, new toys," said Desiree Duffie, director of marketing and public relations for Topco Sales. "In addition, because we'll have the Top 10 letters available on line for people to read and vote on, a real community of fans will build around these toys."

The contest is open to anyone in the United States over the age of 18. Additional rules and restrictions apply. To view all information, visit PenthouseCityContest.com.

For promotional materials regarding the contest, contact your Topco Sales representative or distributor.