CHATSWORTH, Calif. - Topco Sales reported Tuesday that the EDEN Toys Point of Purchase Floor Display set up earlier this year is receiving rave reviews.
Free with the purchase of an EDEN Toys Package, the EDEN Toys P.O.P. Floor Display was created in finite quantities so supply is limited, the company explained.
"It is highly popular and perfect for retailers who like to cross merchandise toys with videos, the display is attractive, boutique-friendly, and easy to assemble," said Desiree Duffie, director of marketing and public relations for Topco Sales.
The popular EDEN Toys, found under Topco Sales' Adam & Eve Signature Toy Line, is the first to be based on a big-budget adult movie. The Adam & Eve film stars Bree Olson and is set in a tropical paradise which is reflected in the toys.
Made in unique designs with most being phthalate-free, the colorful toys are packaged in a 3D-embossed clamshell with clear acetate inserts instead of a regular paper inserts. Each package features a story about island romance which invokes the movie and attracts both women and couples.
