CHATSWORTH, Calif. - Topco Sales' Burning Angel toy line is burning up since its release nearly six months ago at January's Adult Entertainment Expo. Topco's director of marketing and public relations, Desiree Duffie, told AVN Novelty Business a key factor in the success of the line is its appeal to a wide cross section of consumers.
"It is important to not make the brand's appeal to narrow," she said. "The toys appeal to a specific demographic, and her fans and followers really love the line, yet the feminine packaging and reasonable price point also attracts customers who might not be that familiar with Joanna."
Joanna Angel told ANB the response has been nothing but positive from the members of her website, BurningAngel.com.
"Everyone loves them," she said. "Every girl writes me e-mails about the ridiculous orgasms they have gotten from my bullet. The vaginas sell like crazy. I have been throwing them out [to crowds] as prizes at my 6th anniversary party for Burning Angel and people practically killed each other to get one. It's awesome!"
Angel also said she couldn't be happier with her relationship with Topco Sales, as well as the quality of the toys themselves.
"They have been really cool with including me in the design process," she continued. "They haven't let anything get manufactured without my approval over the designs. It's really nice. They really respect how neurotic I am over my brand."
Duffie also said that new Burning Angel-branded adult novelties are scheduled to debut at the AVN Novelty Expo in July along with over 150 other new products. The Wildfire Celebrity Series brand along with Rascal Toys (inspired by Chi Chi LaRue's Rascal Videos), Adam&Eve Signature Toys, and The Penthouse Pet Collection will all see expansions.
"[In] July you will see new items from Tommy Gunn and Marco Banderas under the Wildfire Celebrity Series," Duffie said. "Rascal Toys is going to be augmented with several new signature pieces, including some made out of Topco Sales' world famous CyberSkin. Brandon Lee and Josh Vaughn are a few of the names I can drop here."
Additionally, Duffie confided to ANB that Adam&Eve is planning to score big with the release of several branded toys and molds for Bree Olsen, while The Penthouse Pet Collection is going to have boobs added to it.
"One well-endowed Pet had her 36DD's molded to make two mounds of amazing PleasureSkin breasts," Duffie said. "Other new Pet pieces in the collection include Hanna Hilton and Andie Valentino."
For more information about Topco Sales or any of its adult celebrity-branded offerings visit TopcoSales.us.
