CHATSWORTH, Calif. - As Topco Sales' eco-friendly waterproof vibrator, The Endless Love Rechargeable Vibe, is jeopardized by soft sales, the company launches a new campaign and repackaging strategy to save it.
"The fully patented design is unlike any on the market," said KC McCarthy, director of Special Project for Topco Sales. "When I first saw this product several years ago I knew it was something innovative and special."
The new Save the Vibe campaign ties in with Topco Sales' 'Commitment to Green'. Topco Sales also wishes to raise awareness about all rechargeable and eco-friendly products in general. Part of the campaign includes a partnership with the popular UK website, SexToyTesters.co.uk. The site features a green sex toy survey. Those who fill out the survey have a chance to win a grrl toyz Endless Love Vibe. In step with Topco Sales' Commitment to Green, the survey is also gathering valuable consumer feedback on eco-friendly sex toys.
Topco stated that distributors and retailers who are looking to stock environmentally friendly products should take note of the grrl toyz Endless Love Rechargeable Vibe. The toy has a relatively small carbon-footprint, since it does not use batteries. The vibe's charging system uses opposing magnetic fields to transfer energy, meaning there is no 'metal to metal' contact. The sleek, rechargeable, battery-free "A/C" powered no volt base recharges the vibe quickly. It has a multi-speed/multi-function controller and is even waterproof.
To help stores highlight the features of The Endless Love Rechargeable Vibe, the product will soon sport new packaging that better emphasizes the benefits of this product. Topco Sales will also release shelf-talkers to use at the point of purchase that callout the features. For those seeking immediate information on the retail level, Topco Sales is providing a downloadable and printable one-sheet that can be handed out or hung on the wall near the grrl toyz Endless Love Rechargeable Vibe.
Other social marketing efforts to Save the Vibe are being spearheaded by the Topco Sales Community Bloggers. The viral initiative includes raising awareness through the Topco Sales Community, on the forum, on the various Topco Sales blogs, and through social networking sites Facebook and MySpace.
Topco Sales and grrl toyz are either registered trademarks or trademarks of Topco Sales. The names of other organizations and companies mentioned herein may be the trademark of their respective owners.
