LOS ANGELES - Lesa May, host of online television program ThisIsDeadAir.tv , has planned a third program surrounding the adult novelty market. May told AVN Novelty Business the show, which is picking up subscribers quickly, is a great way to expose viewers who might be hesitant about shopping in an adult store to sex toys.
This Is Dead Air's first two sex toy-themed programs were a big hit and featured products from Doc Johnson, Fun Factory, and Nectar. After reading about the show on AVN.com, Neal Milewski, owner of online retail site TheBasicTouch.com, contacted May to sponsor the next show.
"Lesa and This Is Dead Air are the new Sue Johanson of the internet," Milewski said. "[The show is] cutting edge, sexy, and informative. This Is Dead Air is truly leading the way in sexual health, sexual knowledge, and more importantly sexual fun. We are excited to be the official sponsor of the upcoming episode ‘Adult Toy and Erotica' and look forward to working with Lesa on many more episodes and projects in the future."
May told ANB she is excited to have Milewski and company on board as sponsors for the upcoming show.
"TheBasicTouch.com sent in several high-end toys for me to feature on this week's show, and I couldn't be happier about that," she said. "We are also cross-promoting with banners on the websites and offering viewers a discount of 10 percent when mentioning The Basic Touch's coupon. Tune in to find out which toys we will be featuring."
ThisIsDeadAir.tv's "Adult Toy and Erotica" program will air Thursday at 9 p.m.
