LOS ANGELES— As Taylor Swift celebrates her nine MTV Video Music Awards, Stockroom is getting in on the excitement and helping her fans shop for the fashions featured in the “Bad Blood” video.
The Stockroom, well-known for its high-quality sex toys, bondage gear and restraints, has its hands all over the video, with the leading ladies outfitted in its most coveted pieces by the company’s racy Syren Fetish Fashion division.
The one-of-a-kind designs have garnered so much attention for the Los Angeles-based adult/fetish boutique that entertainment outlets such as TMZ and fashion magazines have inked breathless accolades on the sexy skin-baring stars.
A selection of Stockroom’s most popular specialty items were requested by the “Bad Blood” production team, including Syren’s Newmar Basque rubber and latex corset featured on Swift, Garbo vintage-style latex blouse on video co-star Selena Gomez and the company’s own PVC handmade waist cincher on British singer Ellie Goulding, giving a powerful feel to the video’s dark glamour.
Since its release, Taylor Swift's "Bad Blood" video has been viewed more than 365 million times. That's only counting the official version, not the various mash-ups, annotated versions, parodies, and unofficial uploads that fill up YouTube.
“We were thrilled to be included in Taylor Swift’s blockbuster video for her fourth single, and the ladies looked spectacular in our beautifully-appointed hand-crafted pieces,” said Shawn Gentry, director of operations for The Stockroom. “Swift's team came to Stockroom and selected about $13,000 worth of our finest clothes during production, and we have say that we're delighted to see what they did with them. A lot of creativity and hard work goes into Syren's clothing, and even though we're a business, not all of that labor can be counted in dollars and cents. ‘Bad Blood’ with all its vigorous eroticism and bold heroics, depicts some of the things that we love most about the clothing we make, and we're honored that Taylor Swift and her creative team were able to capture that in their video.”
The first scene features Swift in the persona of "Catastrophe" beating up bad guys while wearing Newmar Basque, a lingerie-inspired bodysuit. Catastrophe's ally-turned-nemesis, Arsyn (played by Selena Gomez), is wearing Syren's Garbo Blouse, a great combination of Old Hollywood style with modern fetish materials. Finally, there's a beautiful shot of Destructa X (Ellie Goulding) brandishing a huge rocket launcher while wearing Stockroom’s PVC Waist Cincher. While neither Stockroom nor Syren carry the rocket launcher, the company admits that it makes for a great accessory.
Since Swift’s exclusive world premiere of “Bad Blood” at the Billboard Music Awards Sunday, enthusiasm for The Stockroom’s bold fetish wear has exploded.
“We know that our products’ mass appeal grows when artists like Taylor, Selena and Ellie are seen wearing them,” said Gentry. “Fetish clothing is traditionally thought of as an interest with niche appeal, but that appeal is expanding every day as traditional styles are transformed into latex and rubber creations that more people want to integrate into their everyday wear.”
For more information, go to www.stockroom.com.
