LOS ANGELES—Pleasure product manufacturer The Screaming O made a special appearance on an episode of E! Entertainment’s reality show Leave it to Lamas, when Shayne Lamas received a special vibrating gift bag from her BFF.
On the show, Lamas' BFF, Amber Hay, presented her friend a gift bag of the popular sex toys. Lamas did in fact love the thoughtful present, and while holding a Screaming O for the world to see, exclaimed, “Amber's the best friend ever!” Then she tossed it at her brother A.J. Lamas.
When interviewed Hay said, “The Screaming O vibrating ring is the perfect stocking stuffer for all of my girlfriends. They're great to throw in your purse and take on vacation because they're so small and discreet. I knew they'd be something Shayne would love so I brought her a gift bag.”
The Screaming O partner Keith Caggiano said that mainstream product plugs like this have been a stellar marketing tool, allowing the company to brand itself to a specific group of customers.
“Shows like Leave it to Lamas, which appear on major networks, attract a wide range of viewers, and shining the spotlight on our products in prime time is a valuable marketing tool,” Caggiano said. “It's especially valuable to have characters like Shayne, who are as hot in the public eye as they are on TV, profess their love for The Screaming O loud and clear.”
For more information on The Screaming O visit TheScreamingO.com.
Behind-the-scenes clips, photos and episode information about Leave It to Lamas can be found on the show's fan site at EOnline.com.
Leave It to Lamas appears on E! on Sunday nights. Check local listings for show times.
