LOS ANGELES—The Screaming O appeared on CBS Sunday Morning with the cast of Oxygen’s Bad Girls Club, who were testing their skills as Screaming O cheerleaders, short skirts and all.
Clips from a special episode of Oxygen's highest-rated guilty pleasure lent support to an episode devoted to society’s obsession with outrageous reality TV, and featured the show’s Bad Girls wearing The Screaming O cheerleading gear and dancing around the company’s 2009 Adult Novelty Expo booth.
“Reality TV is the only marketing tool of its kind that can bring our beloved brand into the homes of millions of viewers every episode,” The Screaming O partner Keith Caggiano said. “People look to The Screaming O to add fun, sexy and cool spice to their love lives, and reality TV appearances like The Bad Girls Club and our recent Leave it to Lamas plug on E! Entertainment help promote that positive message.”
This season of The Bad Girls Club features a stylish Screaming O-branded sex toy vending machine designed with rotating shelves offering a collection of sexy goodies, including The Screaming O's full line of cockrings, mini vibes and fun toys that keeps the girls wild, crazy and ready for anything.
The Bad Girls Club recently broke network records with its Dec. 15 episode being the most-watched non-finale telecast in the channel's history. More than 1.4 million viewers tuned in, with 1.025 million in the 18-49 demographic—precisely the consumer demo that The Screaming O appeals to.
Recently, The Screaming O won StorErotica Magazine's 2007 “Innovator of the Year” award, and its flagship product, the Screaming O Vibrating Ring, was named “Best Product of 2008” by Women's Health Magazine. Additionally, the BigO vibrating erection band was named “Top Pick” by renowned sex educator Dr. Sue Johanson, host of the Oxygen network's popular Talk Sex With Sue. For more information about The Bad Girls Club, visit Bad-Girls-Club.Oxygen.com. Read about CBS Sunday Morning’s reality TV report at CBSNews.com. For more information about The Screaming O, visit TheScreamingO.com.
