BATH, England—Leading EU online retailer LoveHoney has launched a new U.S. venture to bring Sqweel and the UK company’s other hit products to retailers in the States.
LoveHoney founders Richard Longhurst and Neal Slateford have formed LoveHoney LLC with Dean Elliott, founder of Sliquid, one of the fastest growing lubricant companies in the U.S.
“We couldn’t be more excited about the opportunity to bring our products to retailers in the US,” Longhurst said. “We have every reason to expect they will perform as well for U.S. retailers as they have for us in the UK.”
“To be part of the LoveHoney family is an honor,” Elliott said. “LoveHoney has a strong track record in the UK of creating unique, versatile and powerfully branded products. I’m delighted to help launch these great brands in the U.S.”
The first product launched into the U.S. by the new venture will be the LoveHoney Sqweel, the unique ten-tongued oral sex simulator, already a smash hit in the UK.
Sqweel has already received extensive U.S. press coverage online from sex sites such as Em & Lo, The Frisky and About.com, and tech blogs Gizmodo and TechCrunch and even CNBC.
“Sqweel is the perfect example of the products that LoveHoney will bring to the U.S.,” Elliott said. “It’s a unique, new style of toy that gives retail customers a genuine reason to buy. It expands the market rather than cannibalizing sales with another me-too vibrator.”
LoveHoney has exciting plans to bring its existing brand portfolio to the U.S., and launch several exciting new brands through 2010 and beyond.
LoveHoney holds the worldwide license to manufacture sex toys, accessories and lubricants for best-selling sex author Tracey Cox. LoveHoney will bring the powerfully branded range of 20 products to the U.S.
Tracey Cox has sold millions of sex books such as Hot Sex, Kama Sutra and Sextasy worldwide. She writes regularly for iVillage.com, has appeared on Oprah and The Today Show, and presented the U.S. dating show Date Patrol.
“All of the products in the Tracey Cox range are designed with couples in mind,” Elliott said. “They’re beautifully presented and all feature sex tips and advice from Tracey. In store or online, they provide a talking point for couples to start exploring their sexuality.”
LoveHoney LLC is centrally located in Dallas, Texas, for fast shipping to all parts of the U.S. and Canada.
For more information, visit LoveHoney.com/wholesale.
