CHULA VISTA, Calif. - Silicone adult-product manufacturer Tantus Inc., now has its entire 162-item line carried in two stores: Fascinations in Tempe, Ariz., and Stormy Leather in San Francisco.
The company says this was possible because it successfully marketed its new full-line plan-o-gram, an 8-by-8-foot presentation of Tantus products with signage.
According to Chief Executive Officer Michael Smith, the plan-o-grams make product presentation easier for retailers and boost sales. In addition to its full-line plan-o-gram, Tantus designed 3- , 4- and 6-foot versions, and included a layout map, signage and a photo that guides the user through installation.
The items making up Tantus' line have varying shapes and sizes, and are geared towards diverse markets. Because the company's products are made of medical-grade silicone, their prices are higher than those of products made from other materials. To sell more expensive products, Tantus recommends making comparisons to their cheaper counterparts.
"Tantus toys don't look like anything else," said Josh Porter, buyer for the Fascinations store carrying the full Tantus line. "People are drawn to their wild designs and creative colors. Tantus offers the quality and selection we need for our more discerning customers."
Tantus has created point-of-purchase (POP) displays to help retailers highlight the quality of platinum-grade silicone. The displays allow customers to get a feel for the products, which are bolted to the shelves.
Visit TantusInc.com for more information about the company's plan-o-grams or POP displays.
