SPARKS, Nev.—Tantus Inc., iconic non-toxic silicone and aluminum lifestyle product manufacturer, has named Victoria Bowman-Steinour director of marketing. This newly created position signifies changing tides at Tantus Inc.
Bowman-Steinour joins the Tantus team after four years in the adult industry and a decade prior in development, community outreach, and marketing in the non-profit sector and academia.
Tantus CEO Mike Smith said, “Our goal has always been to build consumer awareness for the Tantus brand andVictoriabrings years of experience to the job. We trust that her leadership in marketing will elevate the Tantus brand and give it a lift that will benefit distributors and retailers.”
Bowman-Steinour was formerly the marketing director at EdenFantasys, one of the largest online adult retailers. In her nearly three years working for EdenFantays, Bowman-Steinour grew the marketing efforts, hired an outreach staff, increased the overallEdencommunity, and created a veritable social media empire.
Prior to her position with EdenFantasys, she worked for Philadelphia-based adult retailers and spent over a decade working for nonprofit early intervention organizations, in outreach for public broadcast, and in academia managing strategic development in External Affairs at theWhartonSchool.
She specializes in targeted marketing, community outreach and online campaigns, development and mobilization of social networks, and discovering emerging trends in new media.
Bowman-Steinour will be focusing on elevating consumer brand awareness, developing long-term marketing initiatives, and streamlining outreach efforts.
Bowman-Steinour said, “My decision to join the Tantus team is based on the company culture and the exceptional product offerings—everything about the business at Tantus is personal; from the handcrafted products to the management’s daily involvement in all ongoing projects. The Tantus brand is ripe for growth and I am excited to be a part of the changes to come!”
Tantus Inc. relocated operations toSparks,Nev., in January and has hired several new full-time staff members, including Sales Manager Rita Healy and Marketing Coordinator Jenna Clark, both of whom are actively engaged in outreach and branding efforts.
Tantus is currently interviewing for the recently vacated Channel Sales Manager position. The industry can expect to see the Tantus product range expanding over the course of 2011 and steadily at an anticipated rate of 12 new pieces per year. These changes are just the beginning of a major turning point in the upward trajectory for Tantus Inc.
Victoria Bowman-Steinour can be reached at the following: [email protected] and (775) 284-6400.
Tantus has specialized in manufacturing adult toys from platinum silicone since 1998. All Tantus Toys are handmade in the U.S., and are hypoallergenic, hygienic, phthalate free, boilable, bleachable and dishwasher safe. To learn more, go to TantusInc.com.
