LOS ANGELES - Syren Couture, a leading latex fashion house, will release its new ready-to-wear line for women - Red Label Line - during the International Lingerie Show, April 20-22 at the Rio Hotel in Las Vegas.
Syren Couture is known for its creative, body shaping and flattering styles that are hand made with exquisite detailing. They are frequently worn by such celebrities as Madonna, Janet Jackson, Nicole Scherzinger, Britney Spears, Paris Hilton and other glamorous personalities both on stage and at red carpet events.
The new Syren Red Label Collection marks the first time that a high fashion latex house will debut popularly priced styles, in prices from $18 to $199.95 wholesale. The debut collection will feature 18 of the most popular styles from Syren Couture specially interpreted in RTW, including dresses and skirts, tops, leggings, stockings, a thong and a full cat suit.
"We are very excited to be introducing this new line to retailers, many of whom have approached us over the years hoping that we would offer RTW," said Layla Ross, wholesale representative for the collection. "Every Syren Red Label garment is made of superior quality latex and each has hand made detailing similar to our couture line. By buying our materials in greater volume and by simplifying some of our most popular patterns we are able to pass along the cost savings to our customers. While our initial line is only for women, we plan to introduce a collection for men later this year."
Syren has a colorful history of creating costumes for such movies as Batman Returns, The Matrix, Mr. & Mrs. Smith, Men in Black and most recently for the Silk Spectre II character played by Malin Akerman in The Watchmen. Syren's costume for Michelle Pfeiffer's role in Catwoman was recently on display at The Metropolitan Museum of Art in NYC. When asked on "The Today Show" which of the costumes was her favorite, famed Vogue editor Anna Wintour said, "Catwoman every time, absolutely."
The company's couture styles, which are available only on a made to order basis, can be viewed online at Syren.com or by visiting the Syren shop at 2809 1/2 W. Sunset Blvd. in Los Angeles.
For more information for retailers, contact Layla Ross at (800) 755-8697, ext. 106 or [email protected].
