SAN FRANCISCO—Adult toy manufacturer Synergy Erotic has implemented a striking new packaging design that not only heightens shelf appeal but also suits the needs of the retail and distribution market. Synergy understands its customers and consumers and has revamped its look as a result.
Moving on from traditional clamshells, Synergy Erotic will debut a distinctive ovoid shape that offers a full view of the item inside. Sturdy hang tabs allow each item to be attached securely to any slat-wall or rack display, while a translucent outer “skin” brings the colorful artwork and product(s) to life.
“Our new packaging was inspired by the hair care industry—companies that spend enormous sums developing exquisite packaging that is clean, cohesive, bright and with contrast that draws the eye,” Synergy Erotic CEO Bob Wolf said. “Our clamshells have been bright and consistent, but after countless trips to retailers around the country I realized that although our clamshells and artwork have a familial look throughout the line, our products were lost in the sea of competition.”
Though the new packages feature a unique oval shape, all Synergy packaging will continue to be sized to cleanly fit the traditional 3-inch slat-wall units common throughout the adult retail industry.
“Retailers are beset by other manufacturers producing packaging that’s far too large, wasting space and money regardless of whether you’re a distributor, brick-and-mortar or mail-order retailer,” Wolf said. “Throughout Synergy’s young lifespan our distributors have continually given us feedback, and one consistent theme we’ve heard is, ‘Stand apart from the competition.’ With this redesign, we can give our distributors something to really push and stand behind.”
Synergy also has printed universal icons that act as a “passive sales clerk,” clearly stating on the package the selling points of each item, including material used and whether or not the toy is waterproof. This user-friendly system combined with the packaging’s gender-neutral design assures Synergy’s line will appeal to the widest consumer demographic possible.
“Eliminating the oft-used scantily clad model, we have earned the loyalty of women—our target audience—and a target audience that responds faithfully to bright, colorful artwork,” Wolf said. “Synergy Erotic was formed on the basis of developing an aesthetic befitting every retail environment, from a small lingerie boutique in a mall to a hardcore adult bookstore with an arcade, and even from a hands-on home party host to a mail-order house.”
Synergy Erotic is an adult product manufacturer that combines proven marketing principles, aggressive price points, and superior quality to create an exceptional line of products no distributor or retailer should be without. Synergy Erotic provides the new, exciting and cost-effective products the adult market needs with effective packaging that attracts the eye and closes the sale.
For more information about Evolution and Synergy Erotic, visit SynergyErotic.com.
