SAN FRANCISCO—Synergy Erotic has debuted Evolution, a multifunction waterproof vibrator made of 100 percent silicone. Evolution is the fourth item in the Synergy Elite Silicone lineup, providing retailers and distributors the opportunity to affordably stock the quality and safety of silicone.
Evolution features 10 pulsation and vibration functions with a microchip that remembers the user’s previous favorite setting the instant it’s turned on. The entire unit is submersible, with its controls coated in polyurethane for good grip, and is available in top-selling Tempt Me Pink and Luscious Lavender colors.
Synergy Erotic CEO Bob Wolf had plans to produce silicone sex toys from the beginning—the company only produces products made of phthalate-free materials—but waited until he found a factory capable of producing the quality he expected. This meant samples had to pass the infamous burn test—and he kept trying until he found a factory that produced true silicone without traces or hybrids of other materials.
“Before embarking on the use of silicone we had to find the factory that could produce the pieces in both the quality and quantity we demanded,” Wolf said. “Many toys are labeled ‘silicone’ when in fact the material was some type of hybrid with some amounts of silicone in it. Our silicone is 100 percent pure, and as proof I check all of our pre-production samples by literally lighting them on fire. Pure silicone will not burn while hybrids will.”
In order to counter the cost of producing such high quality, Wolf adapted his packaging to be more cost effective and thoughtful to the retailer and distributor. All products, including Evolution, are packaged compactly for slatwall storage, which allows retailers to make room for a wider variety of Synergy items on the show floor and in the warehouse. This packaging is less expensive to produce in bulk, allowing the company to place more attention on product materials and functionality.
“Our packaging is of our own design, layout and theme, meaning you can instantly recognize our products when comparing them to others,” Wolf said. “Retailers are beset by packaging that’s far too large, wasting space and money regardless of whether you’re a distributor, brick and mortar or mail-order retailer. Synergy produces product with retail, distribution and display in mind.”
All Synergy items follow a female-friendly design aesthetic featuring packaging and imagery that enhances and showcases the product itself—meaning no nudity, no sexual imagery, and certainly nothing that may offend or turn off a happy customer.
“Women are Synergy Erotic’s target audience because they historically are repeat buyers as well as faithful brand customers,” Wolf said. “If we can appeal to their eyes through the use of bright, colorful artwork while eliminating the oft-used scantily clad model, we believe we will earn their loyalty.”
Evolution joins The Wave, Supple Bunny and Tsunami silicone vibes, all part of the Synergy Elite Silicone collection made available via virtually every national distributor. If Evolution is not yet on your preferred distributor’s product lineup, request it today.
Synergy Erotic is an adult product manufacturer that combines proven marketing principles, aggressive price points, and superior quality to create an exceptional line of products no distributor or retailer should be without. Synergy Erotic provides the new, exciting and cost-effective products that the adult market needs with attractive and effective packaging that attracts the eye and closes the sale.
For more information about Evolution and Synergy Erotic, visit SynergyErotic.com.
