SAN FRANCISCO—Industry veteran Sunny Rodgers was named the new category brand manager for design-centric brand Jimmyjane.
“Jimmyjane has a terrific brand story and I have always believed in their products. I think there is a lot of opportunity to grow the brand and establish it as the leading premium manufacturer in the industry,” Rodgers said. “I am ecstatic to be joining the Diamond Products family and look forward to working with our partners to build their businesses and have some fun in the process!”
Rodgers will be responsible for developing long-term marketing programs and services to solidify Jimmyjane’s position and relationships within the marketplace. She brings more than 17 years of experience in marketing and brand development in mainstream and adult to her role at Jimmyjane.
With an eye for spotting market trends and a proven track record of building brands, Rodgers brings with her a unique and creative approach. Through multi-channel marketing she has worked on brand licensing, product development, created an award-winning radio show and launched mainstream marketing campaigns.
“Sunny has a strong grasp on marketing within this category and a wonderful spirit that will be a great contribution to the team,” said Robert Rheaume, president of Jimmyjane. “She is dedicated, hard working and extremely creative. Her ability to spot market trends and opportunities is going to take Jimmyjane to the next level in servicing our partners.”
Prior to joining Jimmyjane, Rodgers was the marketing director at Doc Johnson and co-host of an award-winning radio program on Playboy Radio. Her industry expertise also was honed in her previous titles held, including marketing director at Topco, division director/director of product development at LFP (Hustler) and account executive/brand manager at NS Novelties.
Jimmyjane is part of the Diamond Products brand, which also features Pipedream Products and Sir Richard’s Condom Company.
For more information, visit Jimmyjane.com.
