BLOOMINGTON, Ind. – A study by Indiana University researchers determined that young breast cancer survivors tend to suffer from intimacy and relationship issues-and, of interest to retailers, they frequently seek sexual health products to ease their post-treatment symptoms.
A significant number of women surveyed reported a range of ailments including vaginal dryness and genital pain, while others experienced difficulties with arousal, desire, and orgasm.
Debby Herbenick, the lead researcher on the project, notes, "Although previous work has documented the sexual difficulties faced by young breast cancer survivors, strikingly little work has addressed strategies women might take to address these sexual problems."
When survivors discussed strategies for tackling these cancer-related issues, most revealed they were interested in using personal lubricants and massage oils. Half displayed interest in vibrators and dildos, while more than 33 percent of respondents had considered sex games.
Because there are more than 2 million women who've successfully battled breast cancer living in the U.S. today, it's important for retailers to understand the special needs of this segment-and to spot opportunities that allow survivors to find the products that can assist their recovery.
Respondents were particularly interested in purchasing novelties at in-home parties or their regular breast cancer support group meetings, but fewer felt comfortable with seeking out an adult store or website. The Indiana University researchers suggested that nurses, doctors, and therapists consider referring patients to woman-friendly venues to purchase sex toys.
"Many women expressed interest in these products, which makes sense given that so many had experienced genital pain, vaginal dryness, low desire or lack of orgasm," says Herbenick. "Documenting the sexual problems experienced by survivors is important, but we also need to understand the broad and diverse ways that women want to address these sexual problems so that they can experience their intimate lives in ways that feel comfortable and pleasurable and that enhance their relationships."
Source: Indiana University press release
