StorErotica, Sign Magazine Form International Partnership

CLEARWATER, Fla.—StorErotica and Sign magazines have entered into a strategic partnership in an effort to grow market share, broaden readership and enhance exposure of both publication.

“We are looking forward to the cooperation between these two great magazines,” said Patrick Mallaise, director of sales and marketing for Sign Magazine. “This is a unique opportunity to give European customers and readers of Sign Magazine a better understanding of the American market, and American customers and readers of StorErotica a better understanding of the European market. We are confident that this will be a win-win-situation for both magazines.”

StorErotica is a trade magazine for adult retailers in North America, while Sign Magazine is a B2B magazine covering the adult industry in Europe. By coalescing editorial, adult retailers are guaranteed to experience new areas in the pleasure product industry worldwide. 

Based in Delmenhorst, Germany, Sign Magazine is in its 15th year of servicing more than 10,000 businesses across Europe, Asia and Australia. Sign is published monthly in both a European version (with English language) and a German version to cater to a variety of retailers internationally. 

StorErotica, a bi-monthly trade magazine for the U.S. adult industry, has been read by more than 6,000 adult retailers, distributors and vendors across the U.S. and portions of Canada for the past seven years. StorErotica also hosts the annual StorErotica Awards at the ANME Founders Show each July as well as the fall International Lingerie Show. 

Beginning with the April issues of StorErotica and Sign Magazine, both publications will share industry news, product reviews and other related information regarding each magazine’s respected cross sector, including coverage at industry trade events worldwide throughout the year. 

“Our alliance with Sign Magazine represents a turning point for StorErotica,” said StorErotica’s Business Development Coordinator Kristofer Kay.  “Each issue of our magazine is meant to elevate our advertisers and their products, while providing the most pertinent information to our readership of dedicated retailers. This partnership not only bolsters our goals, but grants us extraordinary access to the rapidly-expanding European adult retail scene."

Combined, StorErotica and Sign Magazine reach close to 16,000 adult retailers bimonthly.

For more information on StorErotica, visit or call (727) 723-8827.