CAMBRIDGE, Ontario - With its edgy Valentine's Day ad campaign, Stag Shop is challenging consumers to "redefine romance."
"This year, our focus has really shifted," General Manager Erin Anstey said. "We wanted to challenge our customers to take an unconventional approach to romance this Valentine's season. Forget about the flowers and chocolates. Why not choose a gift that will bring lasting enjoyment and pleasure to your relationship?"
Primarily a couples' store, Stag Shop focuses on sexual health and awareness. The store aims to make even the most apprehensive shopper feel like a "sex-pert" within a few minutes.
Stag Shop predicted that its best sellers in 2008 will be couples' games, relationship enhancers made to give couples new ways to communicate and grow together. Offerings for Valentine's Day include lingerie, warming massage oils, scented lotions, aromatic candles, edibles and couples' pleasure packs.
