PORTLAND, Ore.—Spartacus Enterprises will be releasing all new packaging for their vast selection of cock rings at the upcoming July AVN Novelty Expo. The industry standard term “cock ring” will be effectively phased out of all packaging over the next few months. The company will be replacing this term with Stamina Ring in order to clearly state what these products are intended to be used for.
The standard “cock ring” can be misleading to a first time user. They are often confused as to how these products are to be worn based on the name alone. Though there have been many names thrown out over the last couple of years, Spartacus feels this new term will be a better representation of these products. The main point of these rings after all is to increase the wearer’s endurance. This will also open Spartacus products to a much wider audience by taking out the somewhat abrasive former term.
Spartacus Sales and Marketing Manager Joel VanDerZanden said, “We understand that veteran users of these products as well as veterans of our industry are quite comfortable with the standard ‘cock ring,’ but in an ever-expanding market we must be open to new ways of presenting these products. Our team feels that this simple change will be incredibly effective and we are very excited about the future possibilities this will open.”
At the upcoming July ANE show Spartacus will release new Stamina Ring packaging in the Rubber, Nitrile, Elastomer, and Metal categories. The leather category will be soon to follow in the coming months.
Since 1987, Spartacus Enterprises of Portland, Ore., has manufactured and supplied adults with exceptional fetish and BDSM products in leather, metal, rubber, and more. Spartacus is a recognized name throughout the world for offering an extensive selection of quality hand crafted goods.
For more information, visit SpartacusLeathers.com.
