After years of creating erotic movies geared toward women and couples, Wicked Pictures is making a move into the softer side of the adult market. The company has launched a new line of intimate body products called the Sensual Care Collection.
“We’ve really tried to approach this from a skin care perspective while still keeping in line with the tradition of the Wicked brand and what it is known for: beautiful, high-end packaging with quality movies inside. We applied that same philosophy to our Sensual Care line,” explained Carrie Smith, product development for Wicked. “Consumers today are much more aware of what they’re putting on their body and what’s in the products they’re using, and so we really approached the development of the product with that in mind, and we’ve found a niche that we think will work and have a complete comprehensive product line to present to customers that will cover most of the needs.”
To start, Wicked’s Sensual Care Collection features lubricants, a toy cleaner, and a male desensitizer. There are water-based products, silicone-based products, an oil-based male masturbation product, and a male delay product.
Smith, who came from the mainstream cosmetics industry to help develop the new line of products, said Wicked’s items are not your run-of-the-mill lubricants. “These products all have a very elegant, luxurious feel and we have kept the packaging subtle and discreet yet still very functional,” she said.
“In addition we’re formulating it with an ingredient that isn’t so secret … olive leaf extract,” Smith said.
She said studies have shown olive leaf extract to be a biostatic, which inhibits the growth of bacteria, mold, fungus and more.
Wicked’s development of a softer side has been rumored for some time, and Smith said the roll-out of the Sensual Care Collection was set for July to ensure the best products possible.
Plans are to package the products individually, as well as in kits, Smith said, and there are some products available in various sizes for travel.
The products are all paraben-free, and many are glycerin-free as well.
“We are coming out with a sensitive skin product which has been clinically tested to be hypo-allergenic and dermatologist reviewed, which is really important for some people,” Smith said. “One other thing I’m doing which is a little bit different is that all of the formulas have been approved by PETA as vegan and cruelty-free. Having no animal byproducts or testing is a big advantage for many consumers.”
The formulas use high-quality ingredients, and packaging resembles a high-end cosmetic brand, evoking Chanel or MAC with streamlined white type on black backgrounds.
“We’ve really taken a lot of time and thought real hard about how we want the products to behave, perform, if you will,” Smith said. “We’re really excited.”
For more information, visit WickedSensualCare.com.
This article originally ran in the June 2012 issue of AVN. Click here to see a press release on the new line issued today by Wicked.
