DALLAS - Sliquid will release its Ride Razor shaving cream for men on Jan. 1, 2008, as part of its new Ride line of men's personal care products.
Ride Razor is described as a thick, luxurious, lanolin-free shaving cream that has been finely tuned and formulated over the past four months. Company President Dean Elliot told AVN Novelty Business that the non-lathering cream will come in two fragrances: Naturally Fresh, which has a hint of eucalyptus, and Wild Lemongrass.
Elliot said the shaving cream received "phenomenal" and "fabulous" reviews in testing by bodybuilders, who said they were more satisfied with Ride Razor than with any similar products they had used.
"They were totally digging it," Elliot said. "Compared to other mediocre products that are overpriced, Ride Razor is top-of-the-line."
The trendy packaging features metallic blue, green and charcoal colors.
Ride Razor will be available through Entrenue , Nalpac and Choice Supply at an MSRP of $17.50.
Also due for release on Jan. 1 are Sliquid's Ride H2O and Ride Gold in a 17-ounce bottle.
For more information, visit Sliquid.com or call 800-754-7843 (800-SLIQUID).
