LOS ANGELES—Health conscious lubricant and lotion creator Sliquid and international intimate product manufacturer LoveHoney LLC have tapped boutique media firm Hodder Media to provide adult industry PR and marketing support.
Sliquid CEO Dean Elliott, who recently joined forces with British e-tailer LoveHoney LTD to form its U.S. entity, said he looks to Hodder Media CEO Anne Hodder to act as company spokeswoman within the industry as the two manufacturers expand their product lineups and retail presence.
“I’ve been a fan of Anne for a long time and always felt she looked out for the boutique brands within the industry,” Elliott said. “I knew she could help spread the word about the fabulous things that Sliquid and LoveHoney are up to—and who better to be our mouthpiece than someone with years of experience and industry knowledge, and who is so well received by all?”
Hodder Media also will provide support to B2B media outlets to provide timely and relevant company news and information, maintaining Sliquid’s and LoveHoney’s presence within the industry’s various online and print publications—a sector of adult in which she is uniquely well versed.
“I’ll be the bridge between the two companies and the adult press to make sure editors have the tools they need to keep the industry informed of Sliquid’s and LoveHoney’s innovative brand developments,” Hodder said. “I know the adult media, manufacturing and retail worlds quite well, thanks to my years as writer and editor at one of the industry’s leading media companies. I look forward to representing these two companies, each with its own unique presence within adult.”
Sliquid is the only entirely glycerin- and paraben-free product line created for health-conscious consumers. Its shave, body and personal lubricant products are 100 percent vegan and made using natural ingredients formulated and tested especially with women’s intimate care in mind.
For product information, including its Sliquid Organics lubricants, Sliquid Splash bath and body products, and Sliquid Smooth shave lotions, visit Sliquid.com.
LoveHoney LLC, the U.S. arm to its UK counterpart, was formed with Sliquid CEO Dean Elliott in November 2009 to bring the company’s unique sex products, including oral sex simulator The Sqweel, to the states.
