LOS ANGELES—All-natural lubricant developer Sliquid has teamed with fellow female-friendly adult source Babeland.com to create a specialty Pink Lemonade variety, with 10 percent of retail sales going to the Young Survival Coalition in honor of Breast Cancer Awareness month.
“Our natural flavored lubricants have been a Babeland best-seller for years, and creating and selling an exclusive taste that no one else has would be a no-brainer way to raise money for a cause near to all of our hearts,” Sliquid CEO Dean Elliott said. “Our chemists worked one-on-one with Babeland reps to develop our wonderfully light and refreshing Pink Lemonade that will be a hit with both men and women nationwide.”
This partnership marks the first time the adult retailer has combined cause marketing and co-branding, and Babeland will sell the new flavor exclusively during the month of October as part of its ongoing efforts to fight breast cancer using the power of compelling personal lifestyle products.
“Dean is passionate about the cause and our companies have similar missions rooted in education, health and pleasure,” Babeland Director of Marketing Anne Semans said. “Sliquid formulas are glycerin- and paraben-free and are a favorite among Babeland customers and staff. By supporting organizations like YSC, the adult industry can do good in more ways than one!”
Following its exclusive Babeland debut, the new flavor will be available to retailers nationwide starting Nov. 1. Both Semans and Elliott anticipate this formula to be a top-seller on par with Sliquid’s tried-and-true Green Apple variety because of its slightly sweet yet tastefully light flavor.
“Pink Lemonade is whimsical and we wanted the flavor to be compelling for those who have never tried a flavored lubricant,” Semans said. “Sliquid already carries several well-crafted flavored lubes so we had full faith in Dean’s ability to produce the perfect combination of sweet and tart. The Babeland staff taste tested six different formulas before selecting the winner.”
Elliott is just as pleased with the end result and looks forward to helping raise money for an organization that caters to a demographic that so closely matches Sliquid’s and Babeland’s—making for a perfect fundraising fit, Semans said.
“We want to partner with organizations that synch with our mission and vision and that was certainly the case here,” Semans said. “Our customers are the same people they’re serving and it seemed appropriate to connect them. We have a lot to offer women living with cancer and cancer survivors.”
The Young Survival Coalition is an organization dedicated to working with young women affected by and afflicted with breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under.
For more information about YSC, visit YoungSurvival.org.
For more information about Babeland, visit Babeland.com.
For more information about Sliquid, visit Sliquid.com.
