MONTREAL - In order to strengthen its adult intimate moments' cosmetics line Shunga Erotic Art, parent company Eau Zone Oils & Fragrances, Ltd., has launched a new campaign that includes additional marketing tools for store owners, announced Ron Vaillancourt, marketing director for Eau Zone.
"This campaign was created and designed to better support our distributors, by advertising in popular trades that attracts more then 25,000 buyers across Europe," Vaillancourt said. "These buyers are the decision makers. They are lingerie and adult novelty boutique owners, and buyers for big department stores such as Galleries Lafayette in Paris."
Vaillancourt said the point of sale material program will build on the advertisement program already running in international trade magazines and at trade shows, including posters, banners, counter advertisements, displays, and shelve talkers for all its products, and is available in four languages: French, English, Spanish, and German.
"This year, we will be present in several upscale shows such as the International Lingerie Show in the United States and Venus show in Berlin. This trade show presence is another way that we support our distributors and their clients," he concluded.
For more information on this product line, visit Shunga.com.
