HOLLYWOOD, Calif. - Legendary lingerie manufacturer Shirley of Hollywood has launched a search for "missy" and plus-size models.
Shirley of Hollywood said it is seeking all types of women to show off the company's sexy style, win prizes and begin modeling careers.
"We're looking for women of all ages and shapes to show us their sexy side and unique style to help us celebrate 60 years of sexy," company President Roy Schlobohm said. "Every woman has a little Shirley inside them waiting to get out, and we're going to help with great incentives to enter Shirley's sexy-model search."
Shirley of Hollywood will select 20 finalists from participants who enter the contest online, then visitors at ShirleyOfHollywood.com and TheBachelorGuy.com will choose the top 10. Two winners-one "missy-size" and one plus-size-will be announced at the International Lingerie Show in Las Vegas in October.
Each winner will do a glamorous photo shoot for Shirley's 2009 collection, be styled in Shirley's lingerie collection, have portfolio photos taken by a top fashion photographer and appear in Shirley's catalogs, which are distributed worldwide.
Brooke Burke and Leaann Tweeden are among the more famous models who have appeared in Shirley of Hollywood catalogs.
"This is a very exciting milestone year for Shirley of Hollywood, and we want to celebrate by offering our sexiest line of lingerie yet," said Dana Walczuk, the company's director of design. "Our 60th Commemorative Collection is inspired by old Hollywood glamour [given] a contemporary twist. Look for our signature corsets with bling. After all, this is our diamond anniversary."
Eric Schlobohm, Shirley's international sales and marketing director, expressed gratitude for the support of its loyal retailers.
"Our retailers know sexy and know lingerie," he said. "Shirley's sexy-model search is the perfect way to bring customers into their store, so everyone can celebrate their own brand of sexy. Thanks to our loyal retailers, our business continues to grow by leaps and bounds, even as the market has become more competitive. Turning 60 has never been sexier or more fun!"
Additionally, customers who scout models for Shirley of Hollywood will receive thousands of dollars' worth of Shirley merchandise and one of 60 vintage Shirley corsets, among other giveaways.
In celebration of its anniversary, Shirley of Hollywood has created a calendar showcasing all of its modeling talents. The manufacturer also will create posters, advertising and marketing tools to help retailers promote the campaign.
